Perfection International

Marketing

Tracking & Analytics Know exactly what drives sales

We set up GA4, Google Tag Manager, Meta Pixel and the Conversions API so every lead and sale is attributed to the campaign, page or post that produced it, then report it on one clear dashboard.

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Why it matters

How this grows your business

  1. 1

    See which campaigns actually produce leads and sales

  2. 2

    Feed ad platforms accurate conversion data so they optimize better

  3. 3

    One dashboard instead of five logins and guesswork

What's included

  • GA4 Setup
  • Google Tag Manager
  • Meta Pixel & Conversions API
  • Conversion Tracking
  • Reporting Dashboards
  • Tracking Audits

Tools we use

  • GA4
  • Google Tag Manager
  • Meta Conversions API
  • Looker Studio
  • Google Search Console

How we work

From brief to launch, step by step

  1. 01

    Discovery & scope

    We learn your goals and requirements, then agree scope, timeline and price up front.

  2. 02

    Design

    You see and approve the design before any building starts.

  3. 03

    Build & test

    Our in house team builds it, tests it and shares progress as we go.

  4. 04

    Launch & support

    We launch, hand over, and stay on hand for fixes and next steps.

FAQ

Frequently Asked Questions

Common questions about our Tracking & Analytics service.

Browsers and ad blockers now stop many Pixel events from reaching Meta. The Conversions API sends those events from the server as well, so Meta sees more of your real conversions and optimizes your ads more accurately.
Yes. We check what is firing, what is double counted and what is missing, then fix it and document the setup so your team knows what each event means.
The numbers you make decisions with: leads and sales by channel and campaign, cost per lead, and website behaviour, built in Looker Studio and updated automatically.
Setup is a one time project. Many clients then keep it running alongside our ads or SEO retainers so tracking stays accurate as campaigns and pages change.

Related

More Marketing services

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Social Media Marketing

Grow and engage your audience

We manage your social presence end to end: planning content, publishing consistently, and building an engaged community that turns followers into customers.

Paid Ads & Lead Generation

Performance campaigns that scale

Data driven paid campaigns across Facebook, Instagram and Google, built around landing pages and lead forms that turn ad spend into qualified enquiries you can measure.

SEO

Get found on Google

On page, local and technical SEO with keyword research that grows your organic traffic and gets your business found by the right customers.

Ready to get started with Tracking & Analytics?

Tell us what you want to build. We'll reply with a clear plan and a tailored proposal, usually within 48 hours.

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