2. Why we use cookies
We use cookies to:
- Keep the Website secure and functioning correctly.
- Remember your preferences and choices.
- Measure and analyse how the Website is used so we can improve it.
- Understand the performance of our marketing and, where you consent, show you more relevant content.
3. Types of cookies we use
We group the cookies on our Website into the categories below. You can accept or decline the optional categories at any time (see Section 6).
| Category | Purpose | Consent |
|---|---|---|
| Strictly necessary | Enable core functions like page navigation, security and remembering your cookie choices. The site cannot work properly without them. | Always active |
| Preference | Remember choices you make (such as language or region) to give you a more personalised experience. | Optional |
| Analytics | Help us understand how visitors use the site — pages visited, time on page and traffic sources — so we can improve it. Data is aggregated. | Optional |
| Marketing / Advertising | Used to measure and improve our advertising, and to show more relevant content across platforms such as Meta and Google. | Optional |
4. Third-party cookies
Some cookies are set by third-party services we use to operate and improve the Website. These providers may set their own cookies and process data under their own privacy policies. They may include:
- Analytics providers (e.g. Google Analytics) — to understand site usage.
- Advertising & social platforms (e.g. Meta / Facebook, Google Ads) — to measure and improve campaigns.
- Embedded content — such as videos or social media posts, which may set cookies when displayed.
We do not control third-party cookies. Please review the relevant provider's privacy and cookie policies to understand how they use your data.
5. Your consent
Strictly necessary cookies are essential for the Website to work and are always active. For optional cookies (preference, analytics and marketing), we rely on your consent, in line with the Digital Personal Data Protection Act, 2023 and the IT Act, 2000. Where a consent banner is presented, non-essential cookies are set only after you accept them, and you can change or withdraw your choice at any time.
6. Managing your cookies
You can control cookies in several ways:
- Consent banner: on your first visit, use the banner to accept all, reject non-essential cookies, or choose specific categories. You can reopen it any time via the “Cookie Settings” link in the footer to change or withdraw your consent.
- Browser settings:most browsers let you view, block or delete cookies. Check your browser's help pages (Chrome, Safari, Firefox, Edge) for instructions.
- Opt-outs: some third parties offer their own opt-out tools for analytics and advertising cookies.
Please note that blocking strictly necessary cookies may affect how the Website works. Because there is no universally adopted standard, our Website does not currently respond to browser “Do Not Track” signals.
7. Changes to this Policy & contact
We may update this Cookie Policy as our practices or the law change. The “Last updated” date at the top of this page shows when it was last revised. For any questions about our use of cookies, email Perfectioninternationalbrand@gmail.com or see our Privacy Policy.